New York Minute has grown from humble beginnings in suburban Melbourne to the industry leader in gourmet burgers, achieving ‘top 10’ status in both the Herald Sun and Triple M burger ratings.
New York Minute sources local Australian produce direct from the farm gate to create traditional American burgers using authentic Manhattan Island recipes.
Our story began in 2010 when CEO and Founder Antony Crowther decided to apply his 20 years of QSR experience to creating a traditional American burger range that customers were craving, but no one in Australia was providing. Our first store, a small ten seater corner shop in Moonee Ponds, was immediately overflowing with customers keen to get their hands on the now iconic New York Minute burgers like the New York, New Jersey and Philly Cheese Steak. New York Minute now has six stores across Melbourne, with ambitious plans to expand both in Victoria and interstate.
The New York Minute philosophy is simple; Providing fresh, unique and consistently excellent products to our customers underwrites everything we do, and everything we are. That’s why we wake up every day to source the highest quality ingredients, hire friendly, motivated and well trained staff, and provide our customers with a taste of New York City right on their doorsteps.
At New York Minute we believe in our people, and our people are our family. When you join New York Minute, you join our family. As well as being invited to all of those awkward Christmas dinners, being a part of our family means that we are invested in your success, wellbeing, development and happiness.
Unlike other franchised businesses, we think it’s important that you meet the head of our family early so you can decide if we are your kind of people.
Antony built New York Minute brick by brick from the ground up. The creation of our brand, our menu items, and the unique New York Minute experience is a continuing and personal labour of love. Antony understands how exciting (and daunting!) it is to build a new business. That’s why when you build your business with us Antony will be in your corner every step of the way to provide you with support, training, advice and everything else you need to open your first successful New York Minute!
Jesse worked in politics for seven years and reckons that convincing customers to love burgers is much easier than convincing them to love politicians. Like Antony, Jesse has been with New York Minute from the beginning and understands every nook and cranny of our business.
Rori has cultivated a successful career working with franchisees and franchisors to bring some of Australia’s best known brands to customers. If you decide to join the New York Minute family as our newest franchisee, Rori will help guide you through the franchisee process so you can start running your very own New York Minute as soon as possible!
As it says in the song New York, New York, we want to be king of the hill AND top of the heap! We have worked very hard to develop bespoke, gourmet burger products, stable and ethical supply chains and a loyal customer base. We have proven that authentic New York burgers combined with locally sourced, fresh ingredients are a winning combination. If you are passionate about creating traditional American food, have the knock ’em dead New York attitude and want to write your own chapter in the New York Minute story, get in touch with us today!
Who says New Yorkers aren’t friendly?! The first step is for you to fill in the Franchise Enquiry Form located at the bottom of this page to express your interest. We will get in touch with you within 48 hours to discuss your ambitions, goals and interest in New York Minute.
New York wasn’t built in a day… By now you’ll probably be chomping at the bit to get cracking with your own New York Minute store, but first we will help you to ensure we have both done our due diligence and are on the same page. We will introduce you to our existing franchisees so you can meet the whole NYM family and learn firsthand what it’s like to run your own store. Our franchisee expert, Rori, will also ensure that you have all the numbers, so you can assess the level of investment needed to set up your very own New York Minute.
But New York was built to last! Congratulations, you’re now the proud owner of Australia’s newest New York Minute! But like the built-to-last skyscrapers of the NYC skyline we will continue to ensure that your foundations are firm and sunk deep. Our specially designed franchisee training and support program will ensure that you are well grounded in every element of our business, and are set up for short, medium and long term success.